Chris has over 20 years of experience in marketing and digital transformation across the financial services, technology and manufacturing sectors. He has managed global programmes focused on brand development, digital adoption and client acquisition strategies, with a particular emphasis on data-driven planning and measurable outcomes. Chris has held a range of senior leadership roles, building marketing functions to support both business growth and operational change. At Fairstone, he is responsible for the group’s UK marketing strategy, brand positioning and client engagement activity.